Is applovin.com legit?

68
/ 100
Mostly Safe
Industry: SaaS

While AppLovin.com boasts strong technical infrastructure and a long-standing domain, the notably low Trustpilot score is a red flag. This suggests potential issues with user experience or business practices despite its high global ranking.

SaaS average: 81/100 · based on 62 sites

Checked: April 12, 2026 at 9:55 PM UTC · Refresh

Is applovin.com a scam? Here's what we found.

Security 85/100

The site employs modern encryption (TLS 1.3) and has a valid SSL certificate from Google, indicating a secure connection. There are no detected threats from Google Web Risk, which is reassuring, though the inability to check Certificate Transparency is a minor oversight.

Identity 70/100

AppLovin.com has a long and established domain history spanning almost 15 years, a strong indicator of legitimacy. However, the approaching domain expiration in just 79 days is a notable concern, as it's unusual for a major company to cut renewals so close.

Reputation 40/100

Despite its status as one of the most visited websites globally, the extremely poor Trustpilot rating paints a concerning picture of public perception and user satisfaction. While not blacklisted, this low rating suggests a significant disconnect between its market presence and user experience.

Transparency 80/100

The site provides clear contact information, readily available legal pages (Privacy & Terms), and a presence across multiple social media platforms, suggesting a commitment to open communication with its users.

Compliance 90/100

With both a privacy policy and terms of service clearly present, AppLovin.com appears to meet foundational legal transparency requirements for user data and platform usage.

Infrastructure 85/100

The technical setup is robust, featuring secure DNS (DNSSEC unsigned but common practice for large entities), comprehensive email authentication (SPF and DMARC), and responsive name servers. A minor sitemap misconfiguration doesn't significantly detract from an otherwise solid foundation.

Signals Detected

[+]
Tranco Rank: Rank #153

This is one of the most visited websites globally

[?]
Structured Data: None found

No structured data markup found

[?]
Certificate Transparency: Unable to check

crt.sh returned status 429

[?]
Branding: Basic

Site has a favicon but no social sharing metadata

[+]
Domain Age: 14 years, 11 months

Domain created 2011-07-01T18:22:43Z (14 years, 11 months ago)

[?]
Registrar: CSC Corporate Domains, Inc.

Registered through CSC Corporate Domains, Inc.

[~]
Domain Expiry: 2026-07-01T18:22:43Z

Expires in 79 days

[+]
DNSSEC: unsigned

DNSSEC status from WHOIS

[~]
Trustpilot: 1.4/5 (69 reviews)

Trustpilot rating: 1.4/5 based on 69 reviews

[+]
SSL Certificate: Valid

Valid certificate, expires in 81 days

[?]
Certificate Issuer: Google Trust Services

Certificate issued by Google Trust Services

[+]
TLS Version: TLS 1.3

Connection uses TLS 1.3

[+]
DNS Blacklists: Clean

Not found on any DNS blacklists

[+]
Content Security Policy: Present

Site has Content Security Policy configured

[+]
Clickjacking Protection: Present

X-Frame-Options: SAMEORIGIN

[?]
Server: envoy

Web server: envoy

[+]
Google Web Risk: Clean

No threats detected by Google Web Risk

[+]
DNS Resolution: 2 IP(s)

Resolves to: 2600:1901:0:af53::, 34.160.35.160

[+]
Email (MX Records): 7 record(s)

Mail servers: alt1.aspmx.l.google.com., aspmx.l.google.com., alt2.aspmx.l.google.com., aspmx5.googlemail.com., aspmx4.googlemail.com., aspmx2.googlemail.com., aspmx3.googlemail.com.

[+]
SPF Record: Present

Domain has SPF email authentication configured

[+]
DMARC Record: Present

Domain has DMARC email authentication configured

[+]
Name Servers: 4 server(s)

DNS providers: ns-cloud-c1.googledomains.com., ns-cloud-c3.googledomains.com., ns-cloud-c2.googledomains.com., ns-cloud-c4.googledomains.com.

[?]
Sitemap: Misconfigured

Sitemap URL returns non-XML content

[+]
robots.txt: Present

robots.txt has 1 directives

[+]
Website Status: Online

Website is live and responding

[+]
Contact Info: Found

Website appears to have contact information

[+]
Legal Pages: Privacy & Terms found

Website has both privacy policy and terms of service pages

[+]
Social Media Presence: 3 platforms

Website links to multiple social media platforms

[?]
Web Archive: Unable to check

Could not query Wayback Machine

[+]
Page Load Time: 744ms

Fast page load

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Determining the trustworthiness of an advertising technology giant like AppLovin.com requires looking beyond its impressive global ranking. As a major player in the mobile app ecosystem, AppLovin.com provides tools for app developers to promote and monetize their applications. From a technical standpoint, AppLovin.com demonstrates solid foundations. Its domain has been active for nearly 15 years, a common characteristic of established tech companies, and its website infrastructure is robust with strong email authentication and modern security protocols. This level of technical sophistication is expected from a company handling vast amounts of advertising data and serving a global audience. However, a significant point of concern for potential users or partners is its very low Trustpilot rating. While enterprise-level B2B services often struggle with consumer-facing review platforms, such a consistently negative sentiment cannot be ignored. For a company heavily involved in advertising and data, this suggests that some users may have experienced issues with ad quality, data practices, or customer support. When evaluating a platform like this, it's crucial to weigh the technical stability against real-world user feedback, especially given the scale of its operations. If you're an app developer considering partnering with AppLovin, examine not just their technical capabilities but also reviews from other developers or businesses, not just end-users encountering ads. Understand their specific terms of service and privacy practices to ensure alignment with your goals and ethical standards. For consumers encountering ads powered by AppLovin, remember that your data privacy is paramount, and understanding the platform behind the ad delivery can help you manage your digital footprint.