Is appsflyer.com legit?

67
/ 100
Mostly Safe
Industry: SaaS

AppsFlyer.com generally appears to be a legitimate and established business, backed by its high traffic ranking and strong infrastructure. However, potential users should proceed with some caution due to a very low Trustpilot score and a high number of external scripts and hidden content, which can introduce risks or indicate transparency issues.

SaaS average: 81/100 · based on 62 sites

Checked: April 12, 2026 at 9:59 PM UTC · Refresh

Is appsflyer.com a scam? Here's what we found.

Security 75/100

The site has solid foundational security with a valid SSL certificate, HSTS enforcement, and is clean according to Google Web Risk and DNS Blacklists. The main concern is the unusually high number of external scripts, which makes it harder to control potential vulnerabilities.

Identity 90/100

This is a very established domain, over 14 years old, and clearly identifies itself as an Organization with structured data. While the registrar being Amazon is neutral, the lengthy domain expiry date adds to its perceived stability and long-term intent.

Reputation 65/100

AppsFlyer.com is a globally highly ranked website, indicating significant usage and recognition. However, its very low Trustpilot rating is a notable negative signal that suggests user dissatisfaction, which is a key aspect of reputation for any service provider.

Transparency 70/100

The site has clear contact information, legal pages like Privacy & Terms, and a strong social media presence, which are good signs of transparency. The concern here is the unusually high number of hidden elements, which can sometimes be a red flag for attempting to obscure content from users or search engines.

Compliance 90/100

The presence of both a privacy policy and terms of service pages indicates that the site is taking necessary steps to inform users about data handling and usage terms, which is crucial for compliance in various regions.

Infrastructure 90/100

The underlying infrastructure shows a well-managed setup with robust DNS services, proper email authentication (SPF, DMARC), and good page load times, pointing to a professionally maintained platform. The use of a CDN like Cloudflare is also a positive for performance and security.

Signals Detected

[+]
Tranco Rank: Rank #290

This is one of the most visited websites globally

[+]
Structured Data: Found

Site uses structured data identifying itself as: Organization

[?]
Certificate Transparency: Unable to check

crt.sh returned status 429

[~]
External Scripts: 33 scripts

Excessive number of external scripts — may indicate malicious injection

[~]
Hidden Content: 55 hidden elements

Excessive hidden content found — may indicate cloaking or deceptive content

[+]
robots.txt: Present

robots.txt has 109 directives and references a sitemap

[+]
Branding: Complete

Site has custom branding and social media metadata

[+]
Domain Age: 14 years, 1 months

Domain created 2011-05-09T17:14:03Z (14 years, 1 months ago)

[?]
Registrar: Amazon Registrar, Inc.

Registered through Amazon Registrar, Inc.

[+]
Domain Expiry: 2034-05-09T17:14:03Z

Expires in 2948 days

[+]
DNSSEC: unsigned

DNSSEC status from WHOIS

[+]
HSTS Header: Present

Site enforces HTTPS via HSTS

[?]
Server: cloudflare

Web server: cloudflare

[+]
Google Web Risk: Clean

No threats detected by Google Web Risk

[+]
DNS Blacklists: Clean

Not found on any DNS blacklists

[~]
Trustpilot: 1.5/5 (29 reviews)

Trustpilot rating: 1.5/5 based on 29 reviews

[+]
SSL Certificate: Valid

Valid certificate, expires in 303 days

[?]
Certificate Issuer: Amazon

Certificate issued by Amazon

[+]
TLS Version: TLS 1.2

Connection uses TLS 1.2

[+]
DNS Resolution: 2 IP(s)

Resolves to: 3.219.23.251, 32.193.112.214

[+]
Email (MX Records): 5 record(s)

Mail servers: aspmx.l.google.com., alt2.aspmx.l.google.com., alt1.aspmx.l.google.com., alt4.aspmx.l.google.com., alt3.aspmx.l.google.com.

[+]
SPF Record: Present

Domain has SPF email authentication configured

[+]
DMARC Record: Present

Domain has DMARC email authentication configured

[+]
Name Servers: 4 server(s)

DNS providers: ns-326.awsdns-40.com., ns-659.awsdns-18.net., ns-1429.awsdns-50.org., ns-1547.awsdns-01.co.uk.

[?]
Sitemap: Not found

No sitemap found — common for smaller sites

[?]
Web Archive: Unable to check

Could not query Wayback Machine

[+]
Website Status: Online

Website is live and responding

[+]
Contact Info: Found

Website appears to have contact information

[+]
Legal Pages: Privacy & Terms found

Website has both privacy policy and terms of service pages

[+]
Social Media Presence: 5 platforms

Website links to multiple social media platforms

[+]
Page Load Time: 680ms

Fast page load

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AppsFlyer.com is a leading Mobile Measurement Partner (MMP) in the SaaS industry, providing analytics and attribution solutions for app marketers. For a site of this global prominence, ranking #290 in the world, the expectation for trustworthiness is high. From an infrastructure perspective, AppsFlyer.com is solid. It boasts a domain age of over 14 years, clear ownership, and robust DNS and email authentication. This level of investment and longevity is typical for established SaaS providers. The site also enforces HTTPS with HSTS, demonstrating commitment to secure connections, which is paramount when dealing with sensitive marketing data. However, potential users should note a few signals that warrant caution. While the site is clean according to Google Web Risk, the presence of 33 external scripts and 55 hidden elements could, in rare cases, indicate practices that are less transparent or increase vulnerability. More significantly, the low Trustpilot score of 1.5/5 from 29 reviews is a red flag. For a business that handles complex data and analytics, user experience and support are crucial. A legitimate SaaS provider should ideally have a more favorable public reception. While technical signals suggest legitimacy, the user sentiment aspect indicates that potential clients should thoroughly vet their services and read recent reviews beyond Trustpilot to ensure it meets their specific needs and expectations for customer service.