Blurb is a custom book printing service that's been around since 1998, making it older than many of the big e-commerce platforms people use today. That kind of longevity is a strong sign it's not a scam operation — most fly-by-night sites don't last 28 years. The site has a valid security certificate, a clean record on Google's threat lists, and a high traffic rank that shows real customers are using it.
But there's one thing worth noting before you place an order: the homepage doesn't clearly display contact information. For a business that handles payments and ships physical products, that's an unusual omission. Most established retailers make it easy to find a phone number or email address. While Blurb does have an About page and social media links, the missing contact info is a small transparency gap that keeps this from being a fully trusted rating.
If you're considering using Blurb, the good news is that the domain history and reputation are solid. Just be aware that you might need to hunt for customer support options if something goes wrong with your order. That's not a red flag, but it's something to keep in mind.