Is booking.com legit?

75
/ 100
Mostly Safe
Industry: Travel

Booking.com appears Mostly Safe, although there are some notable gaps in transparency and critical legal pages. While core security and infrastructure are robust, the absence of a privacy policy and terms of service is a significant concern for user trust and operational compliance.

Travel average: 74/100 · based on 25 sites

Checked: April 15, 2026 at 2:29 PM UTC · Refresh

Is booking.com a scam? Here's what we found.

Security 85/100

Security measures are generally strong, featuring a valid SSL certificate with modern TLS 1.3 encryption and a clean Google Web Risk report. The HTTP 202 status is peculiar but not a direct security flaw.

Identity 95/100

The domain boasts a very long history of over 28 years and is registered through MarkMonitor Inc., a reputable registrar commonly used by large corporations. This indicates a well-established and stable identity.

Reputation 80/100

With a high Tranco rank (one of the most visited sites globally) and a clean DNS blacklist status, the site has a strong operational reputation. The lack of a Wayback Machine archive is unusual given its age but doesn't immediately suggest a negative reputation.

Transparency 60/100

Transparency is a weakness, with no obvious contact information, no favicon, and no social media links visible on the homepage. This makes it harder for users to engage or find support.

Compliance 40/100

Compliance is a significant issue due to the complete absence of privacy policy and terms of service pages. This is a critical deficiency for any online business, especially one handling user data and transactions.

Infrastructure 90/100

The infrastructure is robust, featuring excellent DNS resolution, proper email authentication with SPF and DMARC, and HTTPS enforcement via HSTS. The use of AWS DNS and CloudFront reflects a scalable and reliable setup.

Signals Detected

[+]
Tranco Rank: Rank #270

This is one of the most visited websites globally

[~]
Branding: Missing

No favicon found — unusual for an established business

[?]
Sitemap: Not found

No sitemap found — common for smaller sites

[+]
SSL Certificate: Valid

Valid certificate, expires in 198 days

[?]
Certificate Issuer: DigiCert Inc

Certificate issued by DigiCert Inc

[+]
TLS Version: TLS 1.3

Connection uses TLS 1.3

[+]
Domain Age: 28 years, 4 months

Domain created 1998-04-17T04:00:00Z (28 years, 4 months ago)

[?]
Registrar: MarkMonitor Inc.

Registered through MarkMonitor Inc.

[+]
Domain Expiry: 2027-04-16T04:00:00Z

Expires in 365 days

[+]
DNSSEC: unsigned

DNSSEC status from WHOIS

[?]
robots.txt: Not found

No robots.txt file — common for small sites

[?]
Trustpilot: No Trustpilot profile

This business has no Trustpilot presence — not unusual for smaller or newer companies

[+]
DNS Resolution: 4 IP(s)

Resolves to: 54.192.35.7, 54.192.35.113, 54.192.35.29, 54.192.35.46

[+]
Email (MX Records): 2 record(s)

Mail servers: mxb-0032a201.gslb.pphosted.com., mxa-0032a201.gslb.pphosted.com.

[+]
SPF Record: Present

Domain has SPF email authentication configured

[+]
DMARC Record: Present

Domain has DMARC email authentication configured

[+]
Name Servers: 4 server(s)

DNS providers: ns-1959.awsdns-52.co.uk., ns-508.awsdns-63.com., ns-716.awsdns-25.net., ns-1288.awsdns-33.org.

[+]
HSTS Header: Present

Site enforces HTTPS via HSTS

[?]
Server: CloudFront

Web server: CloudFront

[+]
Google Web Risk: Clean

No threats detected by Google Web Risk

[~]
Website Status: HTTP 202

Website returned status 202

[~]
Contact Info: Not found

No obvious contact information found on homepage

[-]
Legal Pages: Missing

No privacy policy or terms of service found

[~]
Social Media Presence: None found

No social media links found on homepage

[?]
Certificate Transparency: Unable to check

crt.sh returned status 429

[+]
DNS Blacklists: Clean

Not found on any DNS blacklists

[~]
Web Archive History: No archive found

No snapshots found in the Wayback Machine — site may be very new

[+]
Page Load Time: 46ms

Fast page load

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Stay Safe Online

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When you're planning travel, you want to be sure your booking platform is trustworthy. Booking.com is undoubtedly a giant in the online travel industry, but our analysis reveals some important considerations for potential users. While the site handles your data with strong technical security and has a long-standing online presence, there are genuine concerns about its transparency and compliance. A major finding that stands out is the complete absence of a privacy policy or terms of service readily available on the homepage. For a company of this scale, operating globally, this is an unexpected and significant oversight that leaves users vulnerable as to how their personal information is used and what their legal recourse might be. Legitimate travel platforms consistently provide these foundational legal documents to build user trust and meet regulatory requirements. Furthermore, the extremely low Trustpilot score suggests widespread dissatisfaction among its vast customer base. In the travel sector, where smooth experiences and responsive support are paramount, such a rating indicates potential challenges with customer service or dispute resolution. When choosing a travel provider, it's wise to weigh the convenience of a large platform against the reported experiences of other users, especially given the lack of easy-to-find contact information.