Is google-analytics.com legit?
This site is trusted due to its strong security posture, extensive web presence, and affiliation with a major tech company. While there are minor concerns like a short domain expiry window and a redirect, these do not significantly impact overall reliability.
SaaS average: 81/100 · based on 62 sites
Checked: April 21, 2026 at 12:42 PM UTC
Is google-analytics.com a scam? Here's what we found.
Security measures are robust, featuring TLS 1.3, a valid SSL certificate from Google Trust Services, and a clean bill of health from Google Web Risk, indicating a secure browsing environment.
The domain is very old and registered through MarkMonitor Inc., a reputable registrar, reinforcing its established identity, though the relatively short domain expiry window is a minor point to note.
Its extremely high Tranco rank, lack of blacklisting, and deep integration within the Google ecosystem speak to a strong and long-standing reputation globally, despite a lack of Trustpilot reviews which is common for this type of service.
The site benefits from complete branding, structured data, and multiple social media presences. However, the absence of clear contact information on the homepage slightly reduces its transparency score.
With both Privacy & Terms pages present and a Content Security Policy configured, the site demonstrates a commitment to user data protection and legal compliance requirements.
The robust DNS setup with multiple IPs and strong email authentication (SPF and DMARC) indicates a well-maintained infrastructure. The lack of DNSSEC and the site's redirect are minor considerations in an otherwise solid foundation.
Signals Detected
This is one of the most visited websites globally
Site has structured data markup
This business has no Trustpilot presence — not unusual for smaller or newer companies
Domain created 2005-07-18T19:24:32Z (20 years, 0 months ago)
Registered through MarkMonitor Inc.
Expires in 88 days
DNSSEC status from WHOIS
Valid certificate, expires in 61 days
Certificate issued by Google Trust Services
Connection uses TLS 1.3
Resolves to: 2a00:1450:4001:c0f::69, 2a00:1450:4001:c0f::6a, 2a00:1450:4001:c0f::67, 2a00:1450:4001:c0f::93, 192.178.183.105, 192.178.183.147, 192.178.183.99, 192.178.183.103, 192.178.183.106, 192.178.183.104
No MX records found — domain may not handle email
Domain has SPF email authentication configured
Domain has DMARC email authentication configured
DNS providers: ns4.google.com., ns2.google.com., ns1.google.com., ns3.google.com.
Site has custom branding and social media metadata
robots.txt has 4 directives
No sitemap found — common for smaller sites
Site redirects to https://marketingplatform.google.com/about/analytics/
Site has Content Security Policy configured
Web server: sffe
No threats detected by Google Web Risk
crt.sh returned status 502
Not found on any DNS blacklists
Could not query Wayback Machine
Website is live and responding
No obvious contact information found on homepage
Website has both privacy policy and terms of service pages
Website links to multiple social media platforms
Fast page load
Embed This Badge
Stay Safe Online
Good habits to protect yourself, no matter the scan result.
Never reuse passwords across sites.
Add a second layer of security to your accounts.
Always verify unfamiliar stores before entering payment info.