lovelive-anime.jp is the official website for the Love Live! school idol project. The domain is registered directly to Bandai Namco Filmworks, one of the biggest names in Japanese animation. That alone puts it in a different league from unofficial fan sites or copycat domains.
For a franchise website, the security and infrastructure are exactly what you'd hope for: valid encryption, a clean reputation history spanning 13 years, and hosting on AWS CloudFront. The site has privacy and terms pages, social media links, and an About page — all signs of a professional operation.
If you're wondering "is lovelive-anime.jp a scam," the answer is a clear no. It's the real deal. The only minor point is that contact information isn't front and center on the homepage, but given the company behind it, that's not a red flag. For reliable updates on the Love Live! series, this site is the place to go. There's no need to second-guess it.