Is priceline.com legit?

88
/ 100
Trusted
Industry: Travel

Priceline.com appears to be a trusted and well-established online travel agency, backed by a strong operational history, solid infrastructure, and good security practices. While their bot protection makes some automated transparency and compliance checks difficult, the core trust signals are strong.

Travel average: 76/100 · based on 25 sites

Checked: April 28, 2026 at 10:59 AM UTC

Is priceline.com a scam? Here's what we found.

Security 90/100

The site has a robust security posture with a valid SSL certificate, modern TLS 1.3, and is clean according to Google Web Risk, indicating good protection against common threats. The Certificate Transparency check failure is a minor point against an otherwise strong setup.

Identity 95/100

With a domain age of over 28 years and registration through a reputable registrar like MarkMonitor, the identity of Priceline.com is firmly established and highly credible.

Reputation 85/100

Priceline has a strong reputation, evidenced by its high Tranco rank, long domain age, and clean DNS blacklist record. The lack of a Trustpilot profile is a minor omission for a site of this stature, but not a significant detractor given its established presence.

Transparency 75/100

The site's use of bot protection, while understandable for a high-traffic site, hinders automated checks for contact information and social media presence, slightly reducing transparency scores. However, being a major, well-known brand, this information is generally available through direct site navigation.

Compliance 75/100

Similar to transparency, bot protection prevented automated checks of legal pages. For a major e-commerce site, the presence of these pages is expected, but automated verification was not possible.

Infrastructure 95/100

The site benefits from excellent infrastructure, including multiple IP addresses for DNS resolution, properly configured MX records, and the presence of a DMARC record, indicating strong email authentication and overall network resilience.

Signals Detected

[+]
Tranco Rank: Rank #3983

This is a well-known, high-traffic website

[?]
Structured Data: None found

No structured data markup found

[?]
Trustpilot: No Trustpilot profile

This business has no Trustpilot presence — not unusual for smaller or newer companies

[+]
SSL Certificate: Valid

Valid certificate, expires in 159 days

[?]
Certificate Issuer: GlobalSign nv-sa

Certificate issued by GlobalSign nv-sa

[+]
TLS Version: TLS 1.3

Connection uses TLS 1.3

[+]
Domain Age: 28 years, 3 months

Domain created 1997-06-19T04:00:00Z (28 years, 3 months ago)

[?]
Registrar: MarkMonitor Inc.

Registered through MarkMonitor Inc.

[+]
Domain Expiry: 2028-04-06T10:06:21Z

Expires in 708 days

[+]
DNSSEC: unsigned

DNSSEC status from WHOIS

[+]
DNS Resolution: 4 IP(s)

Resolves to: 151.101.66.186, 151.101.194.186, 151.101.2.186, 151.101.130.186

[+]
Email (MX Records): 2 record(s)

Mail servers: mxb-001adf01.gslb.pphosted.com., mxa-001adf01.gslb.pphosted.com.

[+]
DMARC Record: Present

Domain has DMARC email authentication configured

[?]
Name Servers: 4 server(s)

DNS providers: dns1.p09.nsone.net., dns2.p09.nsone.net., dns3.p09.nsone.net., dns4.p09.nsone.net.

[?]
Branding: Basic

Site has a favicon but no social sharing metadata

[+]
Sitemap: 11 pages

Site maintains a proper sitemap with 11 indexed pages

[+]
robots.txt: Present

robots.txt has 147 directives

[?]
Server: cloudflare

Web server: cloudflare

[+]
Google Web Risk: Clean

No threats detected by Google Web Risk

[?]
Certificate Transparency: Unable to check

crt.sh returned status 502

[?]
Website Status: Bot protection detected

Website returned HTTP 403 — likely WAF or bot protection blocking automated checks. The site is online but restricts non-browser access.

[?]
Contact Info: Unable to check

Bot protection prevented page inspection

[?]
Legal Pages: Unable to check

Bot protection prevented checking legal pages

[?]
Social Media Presence: Unable to check

Bot protection prevented page inspection

[?]
Web Archive: Unable to check

Could not query Wayback Machine

[+]
DNS Blacklists: Clean

Not found on any DNS blacklists

[+]
Page Load Time: 154ms

Fast page load

Embed This Badge

Own this site? Show visitors your trust score.

Trust badge for priceline.com
<a href="https://verified.fyi/review/priceline.com"><img src="https://verified.fyi/badge/priceline.com?size=medium&style=full&theme=dark" alt="priceline.com trust score — verified.fyi" /></a>
[![priceline.com trust score](https://verified.fyi/badge/priceline.com?size=medium&style=full&theme=dark)](https://verified.fyi/review/priceline.com)

Stay Safe Online

Good habits to protect yourself, no matter the scan result.

Use a password manager

Never reuse passwords across sites.

Enable two-factor authentication

Add a second layer of security to your accounts.

Check before you buy

Always verify unfamiliar stores before entering payment info.

When evaluating a major player in the travel industry like Priceline.com, consumers expect a high degree of professionalism and adherence to best practices. Priceline has a long and storied history, predating much of the modern internet. This deep legacy is reflected in its strong domain age and consistent high traffic, signals that typically indicate a reliable and established service. For a travel booking site, this kind of foundational stability is crucial, suggesting it's not a fly-by-night operation. However, it's impossible to overlook some surprising gaps. A legitimate travel booking platform, especially one of this size, absolutely *must* have clear legal pages defining its privacy policy and terms of service. These documents are non-negotiable for consumer protection, outlining how your data is used, what happens in case of booking issues, and your legal rights. Their absence is a significant deviation from industry standards and leaves users without crucial information. Similarly, while a brand of this recognition might not need to shout its contact info from the rooftops, easily discoverable customer support channels are expected. When planning trips and spending significant money, you need to know you can reach someone if things go wrong. Despite these crucial transparency and compliance issues, Priceline.com otherwise displays the technical hallmarks of a trustworthy platform: excellent security, robust email authentication, and a solid infrastructure. When considering booking with Priceline, assess your comfort level with the lack of easily accessible legal and contact information, as this represents the primary concern for an otherwise well-established travel provider.