Is scorecardresearch.com legit?

91
/ 100
Trusted
Industry: Professional Services

This website is a trusted entity with a long operational history and robust technical infrastructure. While minor branding and social media presence could be improved, these do not overshadow its strong foundation.

Professional Services average: 81/100 · based on 22 sites

Checked: April 21, 2026 at 6:48 PM UTC

Is scorecardresearch.com a scam? Here's what we found.

Security 98/100

The site demonstrates a very strong security posture with modern TLS 1.3, HSTS, Content Security Policy, and clickjacking protection, all backed by a clean Google Web Risk report.

Identity 95/100

The domain has excellent longevity, being nearly two decades old and registered through a reputable registrar, indicating a stable and established presence.

Reputation 98/100

With a top Tranco rank, a long web archive history, and being clean on DNS blacklists, the site maintains a very strong reputation on the web.

Transparency 83/100

While essential contact and legal pages are present, the absence of a favicon and social media links slightly detracts from a fully transparent and engaging online presence.

Compliance 95/100

The presence of both a privacy policy and terms of service shows a commitment to standard legal and user compliance practices.

Infrastructure 97/100

The site exhibits a robust infrastructure, including proper email authentication (SPF and DMARC), a fast page load time, and well-configured DNS resolution, ensuring reliability and deliverability.

Signals Detected

[+]
Tranco Rank: Rank #235

This is one of the most visited websites globally

[?]
Structured Data: None found

No structured data markup found

[?]
Trustpilot: No Trustpilot profile

This business has no Trustpilot presence — not unusual for smaller or newer companies

[+]
Domain Age: 18 years, 8 months

Domain created 2007-11-01T18:07:51Z (18 years, 8 months ago)

[?]
Registrar: MarkMonitor Inc.

Registered through MarkMonitor Inc.

[+]
Domain Expiry: 2026-11-01T18:07:51Z

Expires in 193 days

[+]
DNSSEC: unsigned

DNSSEC status from WHOIS

[+]
DNS Resolution: 1 IP(s)

Resolves to: 165.193.78.252

[+]
Email (MX Records): 2 record(s)

Mail servers: mxa-00648602.gslb.pphosted.com., mxb-00648602.gslb.pphosted.com.

[+]
SPF Record: Present

Domain has SPF email authentication configured

[+]
DMARC Record: Present

Domain has DMARC email authentication configured

[+]
Name Servers: 4 server(s)

DNS providers: ns-106.awsdns-13.com., ns-1323.awsdns-37.org., ns-1779.awsdns-30.co.uk., ns-905.awsdns-49.net.

[+]
SSL Certificate: Valid

Valid certificate, expires in 183 days

[?]
Certificate Issuer: Sectigo Limited

Certificate issued by Sectigo Limited

[+]
TLS Version: TLS 1.3

Connection uses TLS 1.3

[?]
robots.txt: Not found

No robots.txt file — common for small sites

[~]
Branding: Missing

No favicon found — unusual for an established business

[?]
Sitemap: Not found

No sitemap found — common for smaller sites

[+]
HSTS Header: Present

Site enforces HTTPS via HSTS

[+]
Content Security Policy: Present

Site has Content Security Policy configured

[+]
Clickjacking Protection: Present

X-Frame-Options: SAMEORIGIN

[+]
Google Web Risk: Clean

No threats detected by Google Web Risk

[+]
Website Status: Online

Website is live and responding

[+]
Contact Info: Found

Website appears to have contact information

[+]
Legal Pages: Privacy & Terms found

Website has both privacy policy and terms of service pages

[~]
Social Media Presence: None found

No social media links found on homepage

[+]
DNS Blacklists: Clean

Not found on any DNS blacklists

[+]
Web Archive History: 16 years

Earliest archive snapshot from 20090712

[?]
Certificate Transparency: Unable to check

Could not query certificate transparency logs

[+]
Page Load Time: 899ms

Fast page load

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When evaluating a website like Scorecardresearch.com, it’s crucial to understand its likely function. Given its high global ranking (Tranco #237) and technical setup, this isn't a typical consumer-facing e-commerce site. Instead, it strongly suggests a background operation, likely involved in market research, data analytics, or web measurement – the kind of service that operates behind the scenes for other businesses rather than directly engaging the public. For such a service, a visible social media presence or a flashy favicon might not be a priority, but robust security and a long, consistent history certainly are. The 18-year domain age and registration through MarkMonitor, a registrar often used by large corporations for brand protection, are significant indicators of legitimacy. This is not a fly-by-night operation. When assessing a data-centric service, a critical check is always on its security and infrastructure. Scorecardresearch.com passes with flying colors, deploying modern TLS 1.3, HSTS, and DMARC. These details confirm a professional organization that prioritizes technical integrity. While an absence of Trustpilot reviews might seem unusual for a high-traffic site, it's less concerning for a behind-the-scenes B2B or data analytics entity. Their 'customers' are likely businesses, not individual consumers leaving reviews. For anyone interacting with scorecardresearch.com, understanding its likely role as a data collection or measurement tool helps put its specific signals into context. Its strong technical foundation and established presence suggest it's a legitimate, albeit less publicly visible, player in the online ecosystem.