Smile Wanted is an established player in the advertising technology space. While it lacks some standard legal documentation, its long-standing history and secure infrastructure support its legitimacy.
Cross-referenced 47 live signals from Google Safe Browsing, VirusTotal, WHOIS and more on Oct 28, 2026.How we score →
Where the score comes from
We look at six areas. Here's how smilewanted.com did in each.
90
Security
The site uses modern, secure encryption protocols and sets strong browser protections to prevent common web attacks.
85
Identity
This domain has an established eleven-year history of operation, which suggests a stable and ongoing presence in the digital advertising sector.
85
Reputation
With a high global traffic rank and over a decade of activity documented in web archives, the business appears well-integrated into the internet ecosystem.
75
Transparency
The site identifies its nature as a business and provides a clear contact path, though it lacks a formal corporate disclosure page.
50
Compliance
The absence of a dedicated privacy policy or terms of service is a notable gap for a professional business entity.
90
Infrastructure
The site is managed using professional infrastructure and email security standards, ensuring reliable communication and server stability.
What we checked
The 47 signals behind this report.
Security & Transport
Certificate Issuer: Neutral
Google Trust Services
Certificate issued by Google Trust Services
Clickjacking Protection: Good
Present
X-Frame-Options: SAMEORIGIN
Content Security Policy: Good
Present
Site has Content Security Policy configured
Google Web Risk: Good
Clean
No threats detected by Google Web Risk
HSTS Header: Good
Present
Site enforces HTTPS via HSTS
Protective DNS: Neutral
Not blocked
Cloudflare's malware-blocking resolver (1.1.1.2) answered normally for this domain. These resolvers refuse domains their threat intelligence lists for malware or phishing, and a scam only days old often isn't listed yet. Quad9 gave no usable answer.
SSL Certificate: Good
Valid
Valid certificate, expires in 67 days
Search Cloaking: Neutral
Not detected
Neither a visitor arriving from a Google search nor Google's crawler was sent elsewhere or shown spam that a direct visit wasn't. Cloaking that checks the visitor's network address can't be seen from our server.
Site publishes an About / Team / Company page — a transparency signal that the operator is willing to describe who runs the business.
Branding: Good
Complete
Site has custom branding and social media metadata
Business Disclosure: Neutral
Not found
No dedicated legal-entity disclosure page detected — common and expected outside the EU, but required for commercial sites in Germany, France, Spain, Italy, and other EU jurisdictions.
Contact Info: Good
Found
Homepage has a contact page link
Domain Age: Good
11 years
Domain created 2015-10-05 (11 years ago)
Domain Expiry: Neutral
2027-10-05
Expires in 342 days
Legal Pages: Warning
Partial
Website is missing either privacy policy or terms of service
Registrant: Neutral
Not published
The registration record we could read names no owner. Many registrars publish no owner details at all since GDPR (2018), so this hides nothing unusual.
Registrar: Neutral
OVH sas
Registered through OVH sas
Infrastructure & DNS
CDN: Good
Cloudflare
Site is served behind Cloudflare — indicates real operational investment in edge infrastructure
DMARC Record: Good
p=quarantine
Domain enforces DMARC — unauthenticated mail is quarantined
DNS Blacklists: Neutral
Clean
Not listed by SpamCop, Barracuda and URIBL, the blacklists that answered
DNS Resolution: Good
4 IP(s)
Resolves to: 2606:4700:10::6814:28de, 2606:4700:10::ac42:9a58, 104.20.40.222, 172.66.154.88
DNSSEC: Good
Enabled
Domain is signed and validated by DNSSEC
DNSSEC: Good
signedDelegation
DNSSEC status from WHOIS
Email (MX Records): Good
5 record(s)
Mail servers: aspmx.l.google.com., alt1.aspmx.l.google.com., alt2.aspmx.l.google.com., alt4.aspmx.l.google.com., alt3.aspmx.l.google.com.
Hosting Network (ASN): Neutral
AS13335 CLOUDFLARENET
Hosted on: AS13335 CLOUDFLARENET (US)
Name Servers: Neutral
2 server(s)
DNS providers: nina.ns.cloudflare.com., peyton.ns.cloudflare.com.
Page Load Time: Neutral
315ms
Fast page load, timed once from our server in Europe including the DNS lookup, connection setup and any redirects
Platform: Neutral
WordPress
Site is built on WordPress
SPF Record: Good
Present
Domain has SPF email authentication configured
Reputation & Reach
Open Graph Type: Neutral
website
og:type declared as website
Page Description: Neutral
Smile Wanted is the Supply Intelligence that elevates value for publishers and outcomes for advertisers.
Page Heading: Neutral
Smile WantedSupply Intelligence
Page Language: Neutral
fr-FR
HTML declares lang="fr-FR"
Page Title: Neutral
Smile Wanted – Supply Intelligence
Schema Description: Neutral
Smile Wanted is the Supply Intelligence that elevates value for publishers and outcomes for advertisers.
Schema Name: Neutral
Smile Wanted – Supply Intelligence
Sitemap: Neutral
4 pages
Sitemap found with 4 entries
Social Media Presence: Good
2 platforms
Homepage links to profiles on Instagram, LinkedIn
Structured Data: Good
Found
Site uses structured data identifying itself as: BreadcrumbList, WebSite, Organization
Tranco Rank: Good
Rank #930
This is one of the most visited websites globally
Web Archive History: Good
10 years
Earliest archive snapshot from 20160414
Website Status: Good
Online
Website is live and responding
Wikidata Entry: Neutral
Smile Wanted — entreprise publicitaire sur internet française
Wikidata lists this site as the item's official website, but no Wikipedia article covers the item. Anyone can add a Wikidata item, so on its own this says little.
robots.txt: Good
Present
robots.txt has 1 directives
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Smile Wanted functions as an advertising technology platform, specifically focusing on supply intelligence for publishers and advertisers. Unlike consumer-facing retail sites that require extensive legal disclosures for every visitor, this site operates primarily in a business-to-business capacity. Its eleven-year history is a strong indicator of stability in a sector that often sees high turnover. When you look at smilewanted.com reviews or search for information about the firm, you are looking at a veteran industry participant rather than a new market entrant.
Because this is not a retail store, the lack of traditional terms of service is less concerning than it would be for an e-commerce shop, yet it remains a gap in professional transparency. If you are a publisher or advertiser, you should prioritize verifying the specific service agreements directly through their contact channels. While we found no evidence to suggest a scam, it is always wise to vet business partners through professional industry networks. The technical configuration of the site is sound, suggesting the team behind it maintains high standards for their web infrastructure.