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E-commerce

The most — and least — trusted E-commerce sites, ranked by live trust score.

51

avg score

2047

sites

How E-commerce sites score

Where every E-commerce site we've checked lands on the trust scale.

109

0–19

556

20–39

545

40–59

588

60–79

249

80–100

Swarovski.com is the official site of a century-old jewelry brand and is safe to use. It has strong security, clear ownership, and all the legal pages you'd expect from a major retailer. There's no reason to hesitate here.

mx.yamaha.com is the official Mexican site for Yamaha, a globally known manufacturer of musical instruments and audio equipment. Everything here lines up with what you'd expect from a legitimate brand presence: solid security, clear ownership, and contact information. You can trust this site as an official Yamaha property.

dji.com is the official website of DJI, the world's leading drone manufacturer. It's been online for over three decades, has strong security, and is fully transparent about its business. You can safely use this site for product information and purchases.

Kenmore.com is the legitimate online home of the Kenmore appliance brand. With a 27-year-old domain, clear business disclosures, and strong security, it's a safe place to shop for home appliances and find support.

bhpublishinggroup.com

B&H Publishing Group is a legitimate, well-established imprint with a 20-year domain history and full transparency about who operates it. The site meets all the important trust signals for an online retailer: clear contact info, legal pages, and strong security basics. You can shop here with confidence.

apple.co.uk is a highly trustworthy website backed by robust security and strong identity markers. Despite a couple of very minor configuration quirks, the extensive history and comprehensive technical setup signal a legitimate and reliable online presence.

Weber.com is the legitimate online home of the famous grill company — it's been online since 1992 and shows every sign of a well-run, professional e-commerce site. Security is solid, contact and legal info are all present, and there's nothing here to suggest a scam or risk. You can buy with confidence.

sharingservice.amazon.co.uk

This is a legitimate Amazon subdomain used for a sharing feature. It’s secure, professionally run, and backed by one of the most recognizable brands on the internet. No red flags here — you can treat it as safely as any other Amazon service.

Sealey.co.uk is a well-established UK tool supplier with a 29-year-old domain and clean security record. You can shop here with confidence — this isn't a fly-by-night operation. It ticks all the boxes you'd expect from a real, long-running business.

Samsung.com is a Trusted website. While it has a couple of minor areas for improvement, its overall web presence is robust, secure, and highly reputable, reflecting its status as a major global brand.

Philips.com.sg is the official online store for Philips in Singapore, and it checks every box for a trusted brand site. It's been around since 1997, has strong security, clear ownership, and all the legal pages you'd expect. You can shop here with confidence.

Parys.sk is a legitimate Slovak fishing equipment store run by a registered Czech company. It has been online for over ten years, provides transparent business information, and meets all the legal and security basics you'd expect from an established e-commerce site. You can shop here with confidence.

Korg.co.uk is the official UK site for the well-known music technology brand. It's been around for decades, uses modern security, and has all the legal pages you'd expect from a legitimate online store. The minor warnings about hidden content and urgency tactics are common on e-commerce sites and not a cause for concern.

image.e1.victoriassecret.com

This is a perfectly legitimate subdomain belonging to Victoria's Secret, the well-known lingerie retailer. The access-denied page and bot protection are normal for a CDN that serves images, not a site you're meant to visit directly. All technical signals point to a clean, well-maintained infrastructure.

Fairphone is a highly trustworthy electronics retailer. Their long operational history and transparent legal structure set them apart as a reliable place to shop.

dm.de is the real deal — a well-known German drugstore chain with a long-standing online presence. It checks all the boxes for a major e-commerce site: strong security, full legal disclosures, and a spotless reputation. You can shop here with confidence.

This site is highly trusted, demonstrating excellent security practices and a long-standing, robust online presence. The only minor points of concern are the upcoming SSL certificate renewal and the absence of DNSSEC.

amzn.com is owned by Amazon and has been registered since 1997. It simply redirects to the main Amazon store, so there's no risk involved. The domain's security and reputation are clean, and you can safely use it to reach Amazon.

amazone.com is a trusted redirect to Amazon France, owned by Amazon for nearly 30 years. There are no security issues, blacklists, or signs of abuse. You can safely use it without worry.

Adafruit is a highly reputable business in the electronics industry. You can rely on them for your shopping needs based on their long history and clear commitment to professional security standards.

This is the official Tommy Hilfiger Germany online store. It has a 20-year web presence, solid security, and all the legal pages you'd want from a retailer. The only thing to flag is a large number of external scripts, but that's common for a brand with lots of marketing and analytics tools. You can shop here confidently.

Temu.com is considered trusted, providing a robust online presence backed by strong technical infrastructure and good security practices. While there are some minor concerns regarding hidden content and sitemap configuration, these do not significantly detract from its overall trustworthiness.

store.nytimes.com

store.nytimes.com is the official merchandise store for The New York Times, and it shows. Security is strong, the brand is well-known, and the site has all the legal pages you'd expect from a legitimate retailer. You can shop here with confidence.

Stinehome.com is a legitimate home improvement retailer with a 15-year track record and solid security. You can shop here with confidence — the site checks all the boxes for a real business.

Shopbop.com is a legitimate, long-established fashion retailer. With a 27-year-old domain, robust security, and no history of abuse, it's safe to shop here. The site has all the hallmarks of a professional e-commerce operation backed by a well-known brand.

samsclub.com.br

This is the legitimate Brazilian site for Sam's Club, operated by a well-known company under the Carrefour Group. It has been around since 1997, clearly discloses its ownership, and uses strong security. You can shop here with confidence.

powderchasers.com

Powderchasers.com is a legitimate, long-running site for ski forecasts and merchandise. It has been online for over 20 years, with clear contact information, legal pages, and solid security. You can trust it as a safe place to check snow conditions or buy gear.

michaelkors.co.uk

This is the legitimate Michael Kors UK website. It has been operating for over two decades, uses professional hosting and security measures, and is transparent about its identity and policies. There’s no reason to hesitate when shopping here.

Lorex.com is a trusted, long-established security camera retailer. The domain has been around for 30 years, the site is secure and transparent, and there are no red flags. It's safe to buy from them.

janesville.wbu.com

This is a legitimate Wild Birds Unlimited franchise store in Janesville, Wisconsin. It's transparent about who they are, with a physical address and legal pages in place. While the security setup isn't perfect, nothing here suggests risk — it's a normal, well-run local business with an online shop.

gallerycollection.com

This is a legitimate, long-running business that's been selling greeting cards online for decades. The combination of a nearly 30-year-old domain, solid security, and clear contact information gives it the hallmarks of a trustworthy retailer. You can shop here with confidence.

Farfetch.com is a trusted website with a strong security and infrastructure foundation. While highly legitimate, its aggressive bot protection significantly hinders automated checks for transparency and compliance, making it difficult to fully verify critical user-facing elements.

jochen-schweizer.de

Jochen-schweizer.de is a trusted, long-running German e-commerce site for experience gifts. It has strong security, proper legal disclosures, and a clean reputation spanning over 25 years. The only small gaps are a missing About page and DNSSEC, but nothing that should worry a buyer.

Jandh.com is a legitimate fishing tackle store that has been online for 26 years. The domain history, transparent business information, and secure checkout make it a safe place to buy gear. A few technical quirks like a large number of external scripts are worth keeping an eye on, but they don't undermine the overall trust picture.

Shiseido.ca is the official Canadian online store for the global beauty brand Shiseido. It's a legitimate and well-established site with transparent ownership and a long history. The only things to flag are a large number of third-party scripts and some hidden elements on the page, which are typical for a big e-commerce operation but still worth being aware of.

librairiesyllabes.com

This is a legitimate French bookstore with a solid web presence. The domain is over five years old, legal pages are in place, and the business provides contact information and social media links. No red flags from security or reputation checks make it a safe place to browse and order.

IKEA.com is the real website of the well-known furniture retailer. Everything points to a legitimate, long-established business: a 31-year-old domain, top-tier security, and a global traffic rank. The only gaps in our check are due to the site's bot protection, not missing information. You can shop here with confidence.

worldemblem.com

Worldemblem.com is a legitimate business with a three-decade track record. It ticks all the boxes for a trustworthy online store: transparent ownership, robust security, and clear policies. You can shop here with confidence.

This site is overwhelmingly trustworthy, benefiting from its established history and robust technical foundation. However, users should be aware of marketing tactics designed to create urgency.

VKF Renzel appears to be a legitimate German business with solid transparency and security practices. The site has all the hallmarks of an established e-commerce operation, including legal disclosures and contact information. While the lack of web archive history and a high number of external scripts deserve a second look, there is no evidence of foul play.

Vertu.com is a legitimate luxury electronics retailer. The domain has been around for nearly 30 years, the company provides clear legal and contact information, and the site uses modern security protections. It's safe to shop here.

us.shein.com is the legitimate US storefront for SHEIN, a major global fashion retailer. The site has strong security, transparent business practices, and a decade of online history. While you'll find familiar urgency tactics and some hidden page elements, these are standard for the industry and don't indicate a scam. Overall, it's a safe place to shop.

uat.shopee.co.id

Uat.shopee.co.id is a subdomain of Shopee Indonesia, one of the largest e-commerce platforms in the region. The site has strong security, transparency, and compliance signals, and a long web history. It's likely a development or testing environment (the 'uat' prefix is a standard software term), so while it's legitimate, it may not be the main customer-facing store.

tracking.teepublic.com

Tracking.teepublic.com is safe to use. It's a subdomain that redirects to the main Teepublic store, a legitimate print-on-demand marketplace. The strong security setup and clean reputation confirm it's fine for checking order status.

TOTO USA's website is the real deal. This is an established, well-known brand with a domain history going back to 1996, strong security, and clear contact and legal information. You can browse and shop here with confidence.

Titleist.com is a highly reputable, long-standing domain associated with a world-renowned golf brand. Its consistent 30-year history and professional infrastructure make it a safe destination for consumers looking to purchase authentic golf equipment.

Timberland.com is the real deal. It’s been around for more than three decades, uses top-tier security and hosting, and is clearly run by a legitimate global brand. You can shop here with confidence.

This site appears to be trusted. While there's a minor gap in legal documentation, its long domain history, good security practices and active web presence suggest it's a legitimate operation.

Thomann is a legitimate, long-established music retailer and one of the largest in Europe. Its domain is nearly three decades old, it publishes full company details as required by German law, and it handles security well. You can shop here with confidence.

texasflange.com

Texas Flange is a legitimate, well-established industrial flange supplier that has been online since the late 1990s. Its long domain history, clean security record, and transparent business information all point to a trustworthy B2B operation. There are no red flags here — the minor gaps are normal for a US-based company of this kind.

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E-commerce is the biggest trust game on the internet. Thousands of new shops pop up every week — some are legitimate businesses, and some are drop-shipping operations running on borrowed time with zero customer support. From the outside, they can look identical.

Our trust scores cut through the surface-level polish by looking at what actually matters: Is the SSL properly configured? How old is the domain? Is the ownership transparent or hidden? What do safe browsing databases say? These aren't opinions — they're measurable signals that correlate strongly with whether a store is legit.

The classic red flags in e-commerce: a domain registered two weeks ago, prices that undercut everyone by 60%, no physical address or phone number anywhere on the site, and a privacy-masked WHOIS record. Any one of those could be innocent. All of them together? Walk away.

Trusted e-commerce sites have been around, they show you who they are, and they invest in proper security infrastructure. They don't need to hide because they have nothing to hide.

Next time you find an amazing deal from a store you've never heard of, paste the URL here first. Thirty seconds of checking beats three weeks of chasing a chargeback.