Emily Oberg's Substack newsletter, "Emily Loves," is a personal blog sharing founder insights and lifestyle observations. Running on Substack's trusted platform, the site checks most boxes for legitimacy: strong encryption, clear privacy terms, and a transparent about page. The only standout flag is a mention of bitcoin as a payment method somewhere on the site, though standard subscriptions go through Substack's credit-card system, so this may refer to optional tips or merchandise. For a personal blog, this isn't alarming, and the overall security setup is well above average. Reviews of emilyoberg.substack.com from other sources are sparse, but the site's behavior and infrastructure match a genuine Substack publication. If you're considering subscribing, the normal payment flow through Substack is safe. The bitcoin reference is worth a quick look to ensure you're not being prompted for non-reversible payments outside the platform, but it doesn't appear to be the primary way transactions work. In short, this looks like a real newsletter from a real person.
In plain English
Emily Loves is a personal blog on Substack, and the signals here are what you'd expect from a legitimate newsletter. Security is strong, transparency is adequate for a blog, and the platform itself is well-known. The only thing to note is a mention of bitcoin payments somewhere on the site, but since subscriptions run through Substack's standard billing, it's likely an optional feature or a footnote. Nothing here suggests a scam.
Where the score comes from
Solid security for a personal blog: modern encryption, enforced HTTPS, and browser protections like content security policy are all in place. The large number of external scripts is typical for Substack's newsletter platform and not a sign of compromise.
This is a subdomain of Substack, a well-known platform, so traditional WHOIS ownership doesn't apply. The operator, Emily Oberg, is named on the site and matches a real public figure, which is enough transparency for a personal blog.
No blacklist hits or Google Safe Browsing flags. The site isn't in the top million for traffic, but that's expected for a niche newsletter. The Wayback Machine was unavailable, but Substack's own reputation adds confidence.
The site has a clear about page and contact information via Substack's standard channels. Social media links weren't found on the homepage, but that's not unusual for a blog that relies on email subscriptions.
Privacy policy and terms of service are present, which is more than expected for a personal blog. No GDPR-specific disclosures, but that's normal for a non-EU-focused publication.
Fast loading, served via Cloudflare, and uses modern TLS. DNSSEC isn't enabled and there are no MX records, but Substack handles email delivery separately. The 89 external scripts are Substack's standard bundle, not a red flag.
What we checked
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