Liveintent.com is an email marketing and advertising platform used by thousands of brands. With a domain that's been active since 2009 and a top-3,000 global traffic rank, it's clearly a legitimate, well-known business. The site has solid security protections, clear contact info, and both a privacy policy and terms of service. One minor quibble: there are many hidden HTML elements, which sometimes hints at cloaking, but given the site's age and reputation, this is likely just a byproduct of its WordPress setup. For anyone wondering if liveintent.com is safe to work with, the evidence points to yes. It's a real company with a long track record in digital advertising.
In plain English
Liveintent.com is a well-established advertising technology platform with over 17 years of history. It's secure, transparent about who runs it, and has a clean reputation. Nothing here suggests a scam — it's safe to use for business purposes.
Cross-referenced 42 live signals from Google Safe Browsing, VirusTotal, WHOIS and more on Jul 11, 2026.
How we score →
Where the score comes from
We look at six areas. Here's how liveintent.com did in each.
90
Security
Solid security: valid certificate, enforced HTTPS, clickjacking protection, and modern TLS. No malware or blacklist flags. This is what a legitimate business platform should have.
85
Identity
The domain has been registered for over 17 years, which is a strong trust signal. WHOIS is visible through the registrar, and the business is well-known enough to have a top-ranking website.
90
Reputation
Clean on all blacklists, a high Tranco rank, and 16 years of Wayback history. This site has been consistently present and positive online for a long time.
85
Transparency
The site has an about page, contact information, and links to multiple social media profiles. The excessive hidden elements are a minor flag but likely due to WordPress plugins, not deception.
75
Compliance
Privacy policy and terms of service are present, which is good for a US-based ad tech company. Missing a dedicated legal entity disclosure is common outside the EU, so it's not a major concern.
80
Infrastructure
Cloudflare hosting with strict email authentication and fast load times. DNSSEC is not enabled, but that's not unusual for a site of this size. Overall robust setup.
What we checked
The 42 signals behind this report.
Security & Transport
Certificate Issuer: Neutral
Google Trust Services
Certificate issued by Google Trust Services
Clickjacking Protection: Good
Present
X-Frame-Options: SAMEORIGIN
Google Web Risk: Good
Clean
No threats detected by Google Web Risk
HSTS Header: Good
Present
Site enforces HTTPS via HSTS
Hidden Content: Warning
147 hidden elements
Excessive hidden content found — may indicate cloaking or deceptive content
SSL Certificate: Good
Valid
Valid certificate, expires in 38 days
Security Headers: Good
3 of 6
Site sets multiple security response headers: HSTS, X-Frame-Options, X-Content-Type-Options
Server: Neutral
cloudflare
Web server: cloudflare
TLS Version: Good
TLS 1.3
Connection uses TLS 1.3
Identity & WHOIS
About Page: Good
Found
Site publishes an About / Team / Company page — a transparency signal that the operator is willing to describe who runs the business.
Branding: Good
Complete
Site has custom branding and social media metadata
Business Disclosure: Neutral
Not found
No dedicated legal-entity disclosure page detected — common and expected outside the EU, but required for commercial sites in Germany, France, Spain, Italy, and other EU jurisdictions.
Contact Info: Good
Found
Website appears to have contact information
Domain Age: Good
17 years, 7 months
Domain created 2009-03-06T02:22:13Z (17 years, 7 months ago)
Domain Expiry: Good
2028-03-06T02:22:13Z
Expires in 603 days
Legal Pages: Good
Privacy & Terms found
Website has both privacy policy and terms of service pages
Registrar: Neutral
GoDaddy.com, LLC
Registered through GoDaddy.com, LLC
Infrastructure & DNS
CDN: Good
Cloudflare
Site is served behind Cloudflare — indicates real operational investment in edge infrastructure
DMARC Record: Good
p=reject
Domain enforces strict DMARC — unauthenticated mail is rejected
DNS Blacklists: Good
Clean
Not found on any DNS blacklists
DNS Resolution: Good
2 IP(s)
Resolves to: 141.193.213.20, 141.193.213.21
DNSSEC: Neutral
Not enabled
Domain is not signed with DNSSEC
DNSSEC: Good
unsigned
DNSSEC status from WHOIS
Email (MX Records): Good
1 record(s)
Mail servers: liveintent-com.mail.protection.outlook.com.
Hosting Network (ASN): Neutral
AS209242 CLOUDFLARESPECTRUM Cloudflare, Inc.
Hosted on: AS209242 CLOUDFLARESPECTRUM Cloudflare, Inc. (US)
Name Servers: Good
4 server(s)
DNS providers: ns-1039.awsdns-01.org., ns-1710.awsdns-21.co.uk., ns-345.awsdns-43.com., ns-913.awsdns-50.net.
Page Load Time: Good
394ms
Fast page load
Platform: Neutral
WordPress
Site is built on WordPress
Reputation & Reach
Open Graph Type: Neutral
website
og:type declared as website
Page Description: Neutral
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolvi...
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolving identity, driving sales, & increasing revenue.
Page Heading: Neutral
LiveIntent Agrees To Be Acquired By Zeta Global
Page Language: Neutral
en-US
HTML declares lang="en-US"
Page Title: Neutral
A People-Based Email Marketing Platform - LiveIntent
Schema Description: Neutral
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolvi...
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolving identity, driving sales, & increasing revenue.
Schema Name: Neutral
A People-Based Email Marketing Platform - LiveIntent
Sitemap: Good
7 pages
Site maintains a proper sitemap with 7 indexed pages
Social Media Presence: Good
5 platforms
Website links to multiple social media platforms
Structured Data: Good
Found
Site uses structured data identifying itself as: BreadcrumbList, WebSite, Organization
Tranco Rank: Good
Rank #3123
This is a well-known, high-traffic website
Web Archive History: Good
16 years
Earliest archive snapshot from 20090727
Website Status: Good
Online
Website is live and responding
robots.txt: Good
Present
robots.txt has 4 directives and references a sitemap
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liveintent.com
80
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